IVR has proven to have many resource saving applications over the years. Many businesses have learned that implementing IVR systems can allow them to handle and route more inbound calls than they could with only live operators thus maximizing their ability to assist more customers. One such industry that has had very positive results with IVR systems is real estate. A recent study by Baylor University indicates that after personal referrals, IVR systems are the best method for new lead generation in the real estate business.
AdTrakker technology uses an IVR system with a unique phone number assigned to each real estate property. When a prospective buyer calls about a particular property, they are presented with a recorded message about the property and then given the option to be connected to a live agent or leave a voicemail. The AdTrakker system also has the capability to capture a buyer's name, phone number and address. Knowing where a buyer called from allows agents to estimate the buyer's current property value and use that information to identify listings that would be in the price range of the buyer. This concept may seem simple but it illustrates how an IVR system can be used in an uncomplicated manner to achieve excellent results for a business.
Subscribe to:
Post Comments (Atom)
This comment has been removed by the author.
ReplyDelete