On the lighter side of the IVR business, cellular company Loop Mobile has launched a new service called Karaoke Messaging. The service allows users to record karaoke versions of popular Bollywood songs, save them or even then send them to their friends. The service uses IVR systems to provide instructions and other options to the user including listening to the original song to review the lyrics.
The service is only currently available in India, however this type of application could become very popular in other countries including the United States. In our "American Idol" and "Rock Band" culture, karaoke has changed from novelty product into a growing industry. The process could be easily implemented by US cellular providers and could prove to be a lucrative service especially among younger customers. As the cell phone continues to develop from a simple utility device into an entertainment gateway, there will be more innovative ways that IVR can be used to deliver content to the customer.
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