Wednesday, June 30, 2010

Choose Your Own IVR Adventure

Truly interactive programming has long been a goal of movie and television producers.  13th Street productions have effectively achieved the first step in reaching such a goal with the help of IVR technology.  In their first interactive feature film "Last Call," movie goers are asked to enter their cell phone numbers into a database which is used during the movie to direct the actions of characters.  In the horror film, the character calls a random viewer seeking help to escape the killer.  The IVR system registers the responses and the film proceeds according to those choices.  This can result in unique moviegoing experiences for each viewer.

Of course, this is only one step in the process of fully interactive movie entertainment.  The viewer does not have complete control over the action in the film but rather binary choices at several points in the action.  The ultimate goal is complete control over a virtual world, but this is a positive step which appears to be a hit among test audiences and well suited for the horror genre.  This application of IVR is another in a long line of uses of the technology above and beyond its initial concept.

1 comment:

  1. I really enjoyed this video clip, not only because of the content and subject matter about the interactive video concept, but also because the characters in the film and many of the audience participants spoke German. This afforded me the opportunity to test my German language listening skills.

    Auf deutsch

    Ich genoß wirklich diesen Videoclip, nicht nur wegen des zufriedenen und Themas über das Konzept des wechselwirkenden Videos, aber auch, weil die Buchstaben im Film und in vielen der Publikumsteilnehmer Deutsches sprachen. Dieses leistete sich mich die Gelegenheit, meine deutsche Sprachhörenden Fähigkeiten zu prüfen. - Sehr gut!

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